A New Treat to Delight PEZ Fans!

New York, NY – January 2, 2018 – Lisa Marks Associates, Inc. (LMA) announces the expansion of the PEZ® licensing program with the addition of key partner Dolly Madison Ice Cream Inc. Dolly Madison Ice Cream is developing a line of PEZ® frozen novelty products within the US and Canadian markets for the drug, grocery, mass, club, specialty, mobile vending, and convenience store retail channels.


The initial collection of frozen treats includes PEZ Emoji Face Pops, Fun-Up Pops, and Super Pops, available in a variety of fruity, tropical and rainbow flavors directly derived from the original PEZ candy tablets. Dolly Madison Ice Cream successfully introduced the PEZ program to a wide spectrum of ice cream distributors from all markets at the recent International Association of Ice Cream Distributors and Vendors Show.  


“We are excited to be partnering with a great company like Dolly Madison Ice Cream to expand the PEZ brand into the frozen novelty product segment,” said PEZ CEO Christian Jegen.”  We are confident that consumers will love the collection of frozen treats that will come out of this cooperation.”


"Bringing two ICONIC & HISTORIC brands together like Pez Candy & Dolly Madison Ice Cream is a perfect match" said Sal Pesce Senior Vice President of Dolly Madison. The Pez/Dolly items are drawing a tremendous amount of excitement and demand within the frozen novelty category and we are very excited with our relationship with the Pez Candy Company."


“This is a terrific new program,” said LMA President Lisa Marks. “Dolly Madison Ice Cream is a great partner who develops quality products with the freshest ingredients and has a strong sales and distribution arm which will make this a wonderful long-term success. This new PEZ line marries the playfulness, creativity and fun that is at the core of PEZ’s brand reputation with the well known flavor profiles of PEZ candy.”


A broad launch is planned for the program, with initial product scheduled to ship in March of 2018 to a range of retailers.



About PEZ CANDY, Inc.


Based in Orange, CT, PEZ has been inspiring and innovating since 1927.  PEZ Candy, Inc. is the pioneer of "interactive candy" that is both enjoyable to eat and fun to play with. PEZ dispensers are a hot collectable for adults and children alike and have been a staple of American pop culture for over 60 years. To learn more, please visit http://www.pez.com.


About Dolly Madison Ice Cream

Dolly Madison Ice Cream Inc., founded in the greater New York City area, is one of the US’s largest suppliers of ice cream and novelty products including Dolly Madison, Bungalow and several licensed brands.

About LMA, Inc. 

LMA is a creative, full-service Licensing and Marketing Agency, focusing on strategic brand building and long-term revenue generation. LMA is unique in bringing clients innovative licensing expertise from the world’s leading entertainment companies to develop powerful, cohesive, turnkey licensing programs. Based in New York, LMA consists of a coalition of experts and industry leaders in the fields of Licensing and Merchandising, Creative Development and Design, Product Development, Retail Business Development and Multimedia Brand Extensions. For more information, please visit www.LMA-Inc.com.